Cheerios. You can't get more iconic than the yellow box.

Campaign of almost 30 spots that were like nothing Cheerios had ever done before. The spots were stylish and easily produced :15s that never ran for more than two weeks - some only ran once. The media plan created to accomodate the creative idea won ​AdWeek Media Plan of the Year. ​

AdWeek Media Plan of the Year

Entry video

'Important decision' 

Ran during presidential race approximately 6 weeks before Thanksgiving.

'Weather/News' Tie-in"

Ran on news, after weather segment.

Additional spots supporting 'lowering cholesterol' strategy

Mobile: Simple Wisdom.

Top of mind, point of purchase, when they are ready to spend.