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    ​KEN OPALSKY

    Copywriter  -  Creative Director

    AdWeek Media Plan of the Year

    Entry video

    ​

    Cheerios. You can't get more iconic than the yellow box.

    'Important decision' 

    Ran during presidential race approximately 6 weeks before Thanksgiving.

    ​

    'Weather/News' Tie-in"

    Ran on news, after weather segment.

    ​

    Mobile: Simple Wisdom.

    Top of mind, point of purchase, when they are ready to spend. 

    1/1

    Campaign of almost 30 spots that were like nothing Cheerios had ever done before. The spots were stylish and easily produced :15s that never ran for more than two weeks - some only ran once. The media plan created to accomodate the creative idea won ​AdWeek Media Plan of the Year. ​

    1/1

    Additional spots supporting 'lowering cholesterol' strategy