Before Go-Gurt was ‘Go-Gurt’ it was actually called ‘Fun tube’. Fortunately before it launched I came up with the name 'Go-Gurt' and the rest is history. $100 million in year-one sales, a pop-culture phenom and one of General Mills’ most successful new product launches ever. I created the first four years of commercials taking the brand from fad to lunch box staple without missing a beat. Later I was brought back in to rejuvenate the brand's image and give it a needed kick in the pants.
Silver Effie Award: New Product Introduction