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    ​KEN OPALSKY

    Copywriter  -  Creative Director

    ​Before Go-Gurt was ‘Go-Gurt’ it was actually called ‘Fun tube’. Fortunately before it launched I came up with the name 'Go-Gurt' and the rest is history. $100 million in year-one sales, a pop-culture phenom and one of General Mills’ most successful new product launches ever. I created the first four years of commercials taking the brand from fad to lunch box staple without missing a beat. Later I was brought back in to rejuvenate the brand's image and give it a needed kick in the pants.

    http://adage.com/article/news/gurt/57774/

    Go-Gurt.

    "Waiting Around"

    Silver Effie Award: New Product Introduction

    "Frozen Tundra"

    "Go Free"

    "Wall"