Progresso Soup.

This beloved brand has always been known for its "homemade" appeal. Finding the right tonality for humor, humanity and product benefits has helped Progresso gain marketshare over the competition despite being outspent 4 to 1.

Progresso "Message"

Progresso "Steak Burger"

Progresso Light "Jeans"

Progresso Rich & Hearty "Proposal"