On-air and online commercials created for Versus’ coverage of the 2010 Tour de France. The 2010 Tour was likely to be Lance Armstrong’s last so it was important to promote the 7-time champion. But with doping allegations hanging over many of the top riders including Lance, it was even more important to emphasize the grandeur and brutality of the race itself.
Tour de France "Journey"
Tour De France "Lance Armstrong"