Yoplait was getting crushed by a wave of new Greek yogurt competitors. These spots helped Yoplait fight back. Yoplait Greek 100 launch spot propelled brand to over $100 million in its first year. 

Yoplait Greek 100  "100% mmm"

Lisa Kudrow voiceover

New Product Launch - over $100 million sales in its first year


Yoplait Greek  "Exactly"