Yoplait was getting crushed by a wave of new Greek yogurt competitors. These spots helped Yoplait fight back. Yoplait Greek 100 launch spot propelled brand to over $100 million in its first year.
Yoplait Greek 100 "100% mmm"
Lisa Kudrow voiceover
New Product Launch - over $100 million sales in its first year
Yoplait Greek "Exactly"