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    ​KEN OPALSKY

    Copywriter  -  Creative Director

    Yoplait. 

    Yoplait Greek 100  "100% mmm"

    Lisa Kudrow voiceover

    New Product Launch - over $100 million sales in its first year

     

    Yoplait Greek  "Exactly"

    Yoplait was getting crushed by a wave of new Greek yogurt competitors. These spots helped Yoplait fight back. Yoplait Greek 100 launch spot propelled brand to over $100 million in its first year. 

    Article